Bacciardi is an international law firm. This international identity is the plus that offers the competitive advantage: professionals capable of offering strategic consultancy in a global market.
The aim of the project was to renew the brand to eliminate the rectangular shape that contained the logo, to change the name by eliminating "and", to devise a more original and dynamic typographic solution, which would convey the concept of a team of professionals and multidisciplinarity.
The result is the elaboration of the Open Sans font, using spaces, color pauses. The whole coordinated image was then renewed accordingly.
