Client: Cake Couture,
Location: Berlin, Germany
Year:2024
Cake Couture is an artisan maker of sugar paste fondant figurines, specializing in bespoke decorations for cakes and cupcakes. Every piece created by Cake Couture is a testament to craftsmanship and attention to detail, being meticulously handmade and hand-painted. Each figurine is crafted with passion and an eye for artistic excellence, ensuring that every cake and cupcake adorned with these unique decorations brings joy and a sense of wonder to any occasion.
Unlike mass-produced, industry-oriented businesses, Cake Couture operates as a small, intimate workshop where the focus is on quality and personalization rather than quantity. This setting allows for a more personalized touch in each creation, making every figurine a unique piece of edible art. The workshop's atmosphere is intentionally designed to be feminine, cozy, and artsy, reflecting the brand's dedication to creating beautiful, heartfelt pieces that elevate the aesthetic of any baked good.
Thus, the logo, packaging and branding had to be on the same note and tone - delicate details and elegant aesthetics. Promos were created to enrich the aesthetics with details, rich colors and different textures to ensure that every figurine not only looks stunning but also resonates with the joy and celebration of the moment it adorns.
