“Vidikovac Beogradjanka” is a newly opened coworking space located on the rooftop of the iconic Belgrade landmark building, Beogradjanka, which recently celebrated its 50th anniversary. This innovative workspace offers a unique blend of modern functionality and nostalgic charm, attracting professionals and creatives who seek both inspiration and productivity in their working environment.
The name "Vidikovac" is derived from the Serbian word for "viewpoint," aptly chosen because the coworking space occupies the top floors of what was, until recently, the tallest building in Belgrade, Serbia, and the former Yugoslavia. This prime location offers unparalleled panoramic views of the city, making it a truly inspiring place to work.
The branding for Vidikovac Beogradjanka incorporates the building's signature shape, hidden in the negative space between the letters "I" and "K" in the logo. This design element not only pays homage to the iconic silhouette of Beogradjanka but also emphasizes the unique vantage point that Vidikovac provides.
The brief for Vidikovac’s new identity demanded a retro 1970s vibe, aligning with the interior design, which has been meticulously restored to reflect its original aesthetics. The result is a nostalgic yet vibrant atmosphere that captures the essence of the era when Beogradjanka first rose as a symbol of progress and modernity.
The retro 70s theme is evident throughout the space, from the furniture and decor to the color palette and lighting fixtures. Warm hues, bold geometric patterns, mosaics and vintage furnishings create an inviting and stylish environment that feels both familiar and fresh. This design approach not only honors the building's rich history but also provides a distinctive and memorable experience for those who work there.
In addition to its aesthetic appeal, Vidikovac Beogradjanka offers state-of-the-art facilities and amenities designed to support a variety of professional needs. High-speed internet, private meeting rooms, communal workspaces, and relaxation areas are all thoughtfully integrated to foster creativity, collaboration, and productivity.
