FULL PROJECT -> https://www. behance. net/gallery/147119219/Art-Direction-for-Dear-B-Studios-IdentityWork done:Art Direction, handmade props, branding. PROJECT'S INFO:The art direction of this photographic project for Dear B* Studio focuses on conceptually showing the vision and methodology to create strategic brands of its two founders.
I used a retro-stop motion style of images and animations, basing our inspiration in everyday physical elements and the dreamlike world of the imagination. The visual simplicity of the avant-garde style mixed with a sip of nostalgia, inviting to think that we are in a laboratory, where we can experiment and remake ideas as we please to create new and amazing projects.
The main graphic narrative is based on the visuals and concepts of retro games such as Whac-A-Mole or Tetris that seem chaotic at first, but in order to win, a specific strategy needs to be developed, much like in branding.
