FULL PROJECT GALLERY -> https://www. behance. net/gallery/146978769/Grins-GreensWORK DONE: Brand Strategy, visual and verbal identity, illustrations, graphic and packaging design. ABOUT THIS PROJECT:Grins & Greens is a jester brand of vegan processed foods that looks to attract the attention of the youngest members of the household, and of parents who want to offer a 100% vegetable option to their children in a simple and fast way.
Designed mainly for Spanish-speaking markets with international projection. Grins & Greens is a name created to bring to mind joy with a certain sense of playfulness. "Green smiles" to smile openly without fear of showing that piece of lettuce that may have been left between our teeth.
Smile at nature, life, and healthy plant-based eating. Its tagline "we are very green. . . " and its campaign claim ". . . and a bit fresh" have a double meaning: one reminds us that it's 100% vegetable-based, and the other is an expression that implies sassiness or boldness.
Brand positioning: healthy-fun. The packaging is designed in the shape of a smile, the same as its logotype, made with ecological and sustainable materials: A wheat fiber base tray with internal PLA laminate and a PLA heat-sealed lid with a paper sticker.
The G&G person does not take life too seriously and laughs at himself when he naturally burps after a tasty vegan meal. He speaks his mind, calling it as he sees it but with a sense of humor, and a hint of boldness and provocative tone without being disrespectful.
The verbal identity of this vegan brand speaks of a 100% plant-based way of thinking, living, and eating:- In Spanish we use the expression “we don't have a hairy tongue” to say “we don't have chopped words” -> so the verbal identity to speak as a vegan continues with «also we don't have feathers or scales.
No animals!». - «Life is starting with eating and planting». - «Do not disburp» instead of «do not disturb». - «Nice to eat you, nice to green you». This brand is designed to shape the lifestyle of its users.
We make sure that the elements of its visual identity are stylish with clothes and accessories in mind. We gravitate towards fun and sustainability merchandise, even down to patches, stickers or pins.
Thank you very much, hope you enjoy it :)
