A close look at Enea’s chairs reveals a combination of sensible aesthetics with endurance. The new brand identity we designed for this Basque furniture manufacturer – involving strategy, concept and identity design – embraced the roughness of the surroundings to reinforce their distinctive character.
The foundation to start building a brand with a rich visual universe. With the aim to add character to the brand, as well as to communicate the quality of its products, we avoided the sans-serif trend seen in other similar brands with the design of a logotype that evoked the Basque’s folk typeface.
Also, the shock between the different landscapes influenced our choice for raw materials, craft finishes and a colour-scheme that ranges from a natural “greyish-blue” to bold industrial tones.