InSymbiosis is an interesting avenue for the pharmaceutical sector thanks to its government subsidies of research and development as well as its team of renowned experts in this field.
Our first challenge was to succeed in explaining the (somewhat blurred) mission of InSymbiosis. We therefore opted for a visual avenue illustrating their service rather than focusing on a heavy text form.
On the other hand, the vast majority of people sees the medical field as austere, dull and severe…in short, everything InSymbisosis wanted to get rid of.
We thus had to succeed in creating a universe and convey an image both original and scientific, as well as constantly keeping a distance with the boring clichés of the pharmaceutical field.
