THE KRONOS CERAMICS BRANDKronos Ceramiche is a leader in the production of indoor and outdoor porcelain stoneware floors and walls. It is positioned in a "niche" market made up of elegance, refinement and products with outstanding quality.
It uses refined materials following the typical sartorial attitude of "made to measure" Italian craftsmanship: constant search for new products with a high aesthetic value and innovative production techniques.
Kronos Ceramiche is present all over the world. THE PROJECT: UX AND GRAPHIC DESIGNThe site has been designed to allow the best user experience. Graphics and texts have been studied to make navigation intuitive at first access.
We played with the contrast of neutral colors in different shades to incorporate the shades of the materials and to drag the user into the Kronos universe: luxury, innovation and craftsmanship.
The minimal graphics with a strong emotional impact convey the brand identity to the user. The visual element is the part on which we focused most. A distinctive ingredient are the numerous galleries, with images of the highest quality, juxtaposed with the “minimal”, the technical data sheets, to communicate the beauty of the materials and more technical aspects.
