Meshmood is an ecological Kimonos brand that is committed to the importance of raising awareness about our consuming habits, especially, in the world of fashion. The waste caused by fast fashion is a real threat to our planet that, at the same time, ends up generating exploitation of workers in many places.
Where there is fast fashion, someone is suffering. With this philosophy we were asked to make a brand that transmits all these values as well as a memorable name. To develop the identity we relied on representing the idea of mesh in a graphic way.
To do this we made a geometric icon in the form of a network that gave us the opportunity to use a similar typography with a small reference to the eastern essence of the kimonos. All of this from a minimalist and a bit zen way, in which the purple color supports the entire graphic concept of the brand.
