Nomad

Adriana Pal

Nomad is a national kitchen accessories company, a range of take away products: tuppers, thermal bags, oil . . . Their target? An urban nomad with a young spirit, who eats in the work of the tupper, for practicality and speed as well as as a way of saving.

Or take the take away bag when making a bike trip. Eating at the university between study days . . . For that reason the concept for the logo was the 3 squares sizes proportions of their tuppers united by the lines like the metro guide.

The assignment consisted in updating the communication of said brand. Do a rebranding. From the logo, through basic stationery to the posters of the stands or quick recipe editorials.

I'm a graphic designer and art director. Currently I'm in Madrid undertaking a Postdegree at IED, specializing in communication for fashion and luxury. I research to find the essence of each project.

And approach it with simplicity and timeless beauty. Giving importance to details, which is where the design resides. The materials and finishes, the concept and what transmits.

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