Oassis has been conceived not only as a restaurant, but as a casual place, with a pleasant atmosphere where you can be careful, with a gastronomic offer without artifice. A meeting place for young people in spirit, in a fresh and relaxed atmosphere in the Passeig de Gràcia of Barcelona.
The creation of the Oassis identity began with the creation of a symbol, a meeting point built from the O: a circumference that marks the place, in contrast to the grid distribution of the Eixample, where it is located.
The development of the visual identity took shape from a color palette of Mediterranean inspiration, always textured, with fresh and warm tones. The tone of communication (applied to the labeling of the space, to the multiple letters and packaging take away) is based on a key concept: the mindfoodness: a conscious and healthy relationship with food.
We chose quotes made in Catalan, Spanish and English with two types of games: that could be replaced by gastronomic vocabulary or that were used in a habitual way referring to the act of cooking, eating or the food.
