Reflexió

By: Estudi Ramon Carreté

In collaboration with Carles Carreté, Jose Antonio Alcázar and Núria Galí and photos by Carles Guinot, our studio developed an experimental typographic project that combines the reflection on a mirror with paper letters cut by one of its axes.

It results in modular compositions that once photographed suggest 3D images. The project uses the magic and visual contradiction to transit from the digital language to the analogue world.

The construction of letters on a mirror creates new realities with the reflection, which are neither truth nor falsehood. With an obvious ludic intention, this project carries out a typographic investigation to return to the paper what it gave to the pixel.

In other words, to simulate pixel with paper when we are used to do it the other way round. A personal perspective on the change of era that there has been in the construction of fonts and an invitation to reflect on how to generate images with typography.

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