The challenge: to turn the RITUALS home fragrance range into a new brand icon. Thanks to their contemporary silhouette and ribbed surface, the diffuser bottles reflect a formal continuity with the scent sticks.
The collection is completed by the ribbed scented candles. A commitment to sustainability: refilling. How can we make it clear that bottles can be refilled? What is the object par excellence that encourages the refilling of liquids? The funnel.
The new bottle design of the RITUALS scent sticks has it built in. A wide mouth makes refilling easy and safe. Home fragrance bottles and candles feature a wide range of colors defined by the brand's different collections.
This aspect has also been also contemporaries by giving them matt finishes that convey pleasant, gentle and soft sensations both to the touch and to the eye. The absence of a label makes the collection an attractive object integrated into any type of home decoration.
On the other hand, elliptical section cylinders provide two benefits: better ergonomics in the grip and a wider range of possible placement locations by including narrower spaces.
RITUALS home fragrances, there is no place like home.