Break in Italy is a tour operator, based in the province of Pesaro, which organizes trips and experiences in the regions of Central Italy. His philosophy is to introduce people to the culture and traditions of a place through experiential journeys on the saddle of a motorbike, tasting excellent food, getting lost in the alleys of a medieval village or embarking on a journey of self-discovery. Break in Italy's intention was to bring online a product that could be reached and then purchased, not only by sector customers (travel agencies, associations, etc.), but also by those who will experience the journey personally. For this reason we have renewed the website, integrating the online booking functions only on some of the tours offered, with institutional contents that can be a source of inspiration for travellers, while keeping the brand values intact. We have thus given end customers the possibility of being able to book a holiday without the help of travel agencies: an essential element for today's tourism sector. As for the graphic choices, we used colors and shapes that recall a journey into nature and rural tradition, completing the project with the insertion of evocative images to convey all the beauty of the territories to the user and therefore motivate him to purchase.