Under the LLYC brand and its “Anticipate. Embrace Disruption” claim, a digital identity was developed capable of conveying the attributes of future leaders that is adapted to the latest formats and uses a proprietary graphical code based on a distorted view of the future.
A “peephole” concept was used for the visual representation to provide a slightly incomplete view of what lies on the other side, with an eye as the main image. Forceful and vibrant elements, such as the choice and use of font, as well as its application to all points of contact with the identity, were essential for generating impact.
The presentation video was equally important, the concept for which was based on a zoom-out in order to broaden the perspective of the viewer on a whole world that is out there but usually unseen, providing coherence and intensity.
Technically, the choice of music for setting the pace and introducing the surprise effect, as well as the use of color to bring all the various elements together, were also essential.
All these elements were added to a specific website that visually reflected the data analysis carried out and the main conclusions drawn from the study. Similarly, multimedia pills were developed with Future Leaders and a short piece on the project was produced with supporting graphics to the campaign for the various promotional actions.
