LLYC's commitment to a more egalitarian and just society is to promote and accompany a social transformation that is not only discursive, but essentially and fundamentally inclusive, stemming from our activities in communication and public affairs consultancy.
To this end, an IDEAS report was carried out analysing the conversation on equality in order to be able to make more accurate recommendations to companies, organisations and institutions that wish to join this movement.
The study focused on Twitter, as it continues to be the great catalyst of discussions in social media networks and traditional media, analysing up to 18,000 Tweets published between the 1st of January 2019 and the 15th of February 2020, and based on the themes of equality and feminism posted in the Spanish language.
The report was accompanied by an infographic summarising the important conclusions of the study, so that readers could visualise this data readily, quickly, and in a more organized manner.
This was prepared to be consumed in digital formats and under the elements of LLYC's brand identity, it was based on the concept of the universe to graphically represent the data network, whose nebulous background transports the user through the different galaxies of information.
