After 25 years in the textile trade in Vitoria-Gasteiz, Generación X needed a change of look. It was looking to broaden its audience, turn around and redesign its brand.
At La Consulta Creativa, we have not only made a graphic change in the brand, but also in its perception. We wanted to bring fashion closer to all types of ladieX, regardless of their physical shape, style and age. We are the fashionable alternative for ladieX born between 1966 and 1980, but also for the so-called Generation Y and Z, because Generación X is not only fashion, it's an attitude.
We have designed different messages that are reflected in a variety of pieces of stationery, such as cards, labels, different bags, and in the shop window itself. These are messages addressed to our target audience in which we have full confidence and even more in these times of empowerment of LADIEX: versatile, self-confident and positive ladieX. Comfort-seeking ladieX. LadieX who know what it's like to feel beautiful. Stylish and liberated ladieX, because Generación X is not only fashion, it's an attitude.
