In German there is only a one letter difference between the words „blessings“ and „sawing“. So we send „good luck and a lot of (blessed) sawings in form of some sawdust for the New Year.
The sawdust drops out when the new business card is detached. This is the first card of a series of so far 7 New Years Cards for a carpenter. This first mailing in 2014 also announced his new adress and the new design in the new blue corporate colour.
The concept is to play in a funny way with words or sayings which originally come from the work of a carpenter - the tools or materials etc. . The blue cards are sent every January to the customers and friends.
They are always combined with a thank for the good relationship in the past and the hope for a good continuing collaboration and best wishes for the New Year.