New Years Card 1 for a Carpenter

Daniela Franz

In German there is only a one letter difference between the words „blessings“ and „sawing“. So we send „good luck and a lot of (blessed) sawings in form of some sawdust for the New Year.

The sawdust drops out when the new business card is detached. This is the first card of a series of so far 7 New Years Cards for a carpenter. This first mailing in 2014 also announced his new adress and the new design in the new blue corporate colour.

The concept is to play in a funny way with words or sayings which originally come from the work of a carpenter - the tools or materials etc. . The blue cards are sent every January to the customers and friends.

They are always combined with a thank for the good relationship in the past and the hope for a good continuing collaboration and best wishes for the New Year.

Daniela Franz is a graphic designer in Mannheim, Germany. She has made her diploma in Mannheim, has worked for several agencies like Leo Burnett in Frankfurt and Contrapunkt, and has her own studio since 1994. She specializes in design concepts, corporate identities, logos, brochures, ads, advertising concepts, books etc..

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