We created the brand redesign, positioning and packaging for Soberano, the prestigious family of Brandy from Bodegas González Byass. The work is mainly focused on updating the brand, which is now much more approachable and inclusive. We modified the classic slogan "Soberano, es cosa de hombres" for "The Spirit of Spain", a much more international claim aimed at all audiences, which also sells the concept of enjoyment that we want to position as the imaginary for the entire range of products. We must imagine the customer at the moment of the action, enjoying a cocktail or a mix by the sea, on a Mediterranean afternoon or on the longest night of the summer. All this is reflected in the new packaging thanks to the differentiation of its ranges: from the more casual Solera to the Gran Reserva 12, for a more relaxed moment of thought. The design is finished off with a selection of high quality paper (Avery) and embossed details and combinations of stamping inks that visually enrich the proposal.
