We created the press campaign for Andrea Biancani's candidacy as Regional Councilor. A project carried out in close collaboration with the candidate and his press office, which asked us to define the claim of the campaign and the graphic image, which we then declined on different communication tools: posters of various formats, programmatic leaflet , flyer, bus, gadgets, online banners, social covers, posters for events and live streaming.
The project allowed us to deal with issues of social interest through essential graphics and very signage, composed of simple and effective concepts, essentially based on the image of the candidate associated with the claim "Biancani in Regione FA x TE".
The use of colors such as red and blue also contributed to achieving the result. For the declination on the various communication tools, our experience gained in the past in the many projects dedicated to public utility graphics was decisive.
