The three focus areas of the foundation; art, social and medical research; marks the strategy of a graphic identification based on a logo without a symbol. The name meets all the identification and communication requirements and even serves as a symbol.
We started with a typography with the geometric rigor of Art Deco typefaces to harmonize the logo with the architectural style where its facilities are located.
Gallén+Ibáñez is a multidisciplinary graphic design studio with headquarters in Valencia. Its activity focuses on different specialties, such as corporate image, editorial design, packaging, art direction and web design. We venture into other areas whenever the occasion allows it. The studio teams change and grow to adapt to each project. We like to define the studio as a design boutique because we customise our work according to the needs of our clients. We have an artisan’s approach…
