Ofuro (Japanese warm bath) is a tradition unique to the eastern country’s culture. Today, many foreigners visit Japan to experience it but, in contrast, young Japanese people who enjoy relaxing with Ofuro have been decreasing in the last years.
OFUROBU (supported by NORITZ, a well-known water heater manufacturer) is a website that attempts to bring Ofuro to young people so they can rediscover the value of this tradition.
In this respect, Dentsu, a Japanese international advertising and public relations company with its headquarters in Tokyo, contacted me with a very special proposition: to create an artwork that would be displayed in an event with 250 young writers who posted via SNS their articles on Ofuro… So, this piece worked as a visual inspiration to express to the writers the value and attraction of Ofuro, a pleasant experience of warmth, comfort and gracefulness.
So, following my personal creative way, I created for this convention this artwork, “Japanese swimmers”, a big-sized piece that evokes, in a conceptual, poetic and surrealist way, the moment of joy and relax that Ofuro offers.
The size of the artwork is 75x90 cm and the materials used for it were paper, polypropylene, ink, watercolours and colour pencils.
